Armin Ebrahimi is Founder and CEO of ShoCard, a digital identity verification system that protects consumer privacy through patented use of mobile devices and the blockchain. An industry veteran, he brings more than 30 years of experience in scalable platforms, online services, mobile-development and digital advertising to the ShoCard team.

Before founding ShoCard, Armin was the CEO of Dynamic Retargeting, an AOL company. Prior to filling this role, he was Senior Vice President of Platform Engineering at Yahoo, with responsibility for Yahoo’s registration and anti-fraud platform services. He also built Yahoo’s original Display Advertising platform that served more than 20 billion transactions a day. Armin founded and was CEO of TRIicon Solutions, acquired by Tandem Computers.


Why Digital Identity is Primed for Change

December 5, 2018

As our social systems evolve, our identification adjusts to match the increasing demands imposed by these changes to our personal lives. When communities were small with nascent travel and interaction between communities, people could be simply identified by their first names and their relationship to their family. In fact, many last names have historical roots to this relationship – for example, Johnson means the “son of John”. Such identification was sufficient.   As societies grew...

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Authenticating Real People – Not Simply Usernames and Passwords

July 24, 2018

As our world has migrated to a collection of digital, cloud-based services, we have become more reliant on usernames and passwords, along with various forms of second–factor authentication. The stakes in authentication are high, as it serves as a gateway to valuable data used to access both workplace and personal services. Regardless of how secure the services may be, the weakest link – and target point for hackers – is usernames and passwords. After all,...

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Blockchain-based IM – a Great Ally in Preventing Data Breaches

May 3, 2018

From retail and restaurants to fitness and the sharing economy, no industry is safe from data breaches. The recent rise of data breaches is not a coincidence, but rather a side effect of the inefficient methods used to store data and share it among individuals and organizations. Blockchain technology, as an immutable ledger, provides a basis for sharing verifications of data, such as names, birthdates, credit information, etc., without storing this information within an organization’s...

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Mobile Identity: What if I Lose My Phone?

February 22, 2018

Mobile identity verified on the blockchain is great.  I don’t need to remember usernames and passwords for the services I want to access.  Services and places become accessible just because I have my mobile device. I share only the parts of my identity and credentials that I want to share with whom I want to share them. Easy access. More secure. Pretty powerful.   But what happens if I lose my phone?  Will I be...

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Why ShoCard is the Premier Blockchain-Based Mobile Identity Platform

January 31, 2018

Running Ahead of the Pack The mobile digital identity market is getting crowded, and we feel it’s time we share how ShoCard is different from the others, why we claim to be the premier blockchain-based mobile identity platform, and how our products run ahead of the pack. We began building ShoCard products as far back as 2015 (which is ancient in the blockchain technology world), and they are in existence and production today. We take...

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BYOID, GDPR & More: 2018 Predictions for Identity Management

January 29, 2018

Last year was flooded with headlining news of data breaches, with organizations across the globe falling victim to massive breaches. The overwhelming frustration among consumers for the lack of control over their own information has left a void for a solution – here enters blockchain technology. Blockchain technology, as an immutable ledger, introduces a concept that was unable to be accomplished ahead of its creation and mass adoption. Identity can now be verified and exchanged...

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“Checkmate, Hackers!”– BYOID “Bring Your Own Identity” Puts YOU in Control of Your Personal Data

January 24, 2018

And why you should be asking service providers for BYOID When a friend invites you to a party and you see it’s BYOB, you know it’s probably going to be a casual, easy-going kind of event.  Whether you think it’s “bring your own bottle” or “bring your own booze” or “bring your own beer” doesn’t matter that much. What does matter is that you know you get to choose what you drink. You’re in control....

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Are you ready for GDPR? EU Could Fine U.S. Companies for Not Complying

January 17, 2018

ShoCard gives users control of their data On May 25, 2018, the EU’s GDPR (General Data Protection Regulation) takes effect. This regulation requires businesses (both inside and outside the EU) to change the way they store personally identifiable information (PII) on EU individuals.     This regulation applies to ANY company processing and holding the personal data of persons residing in the European Union, no matter where the company is located or where its data...

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